August 29, 2023
(press release)
–
Gap reimagines what it means to champion originality with the unveiling of its Fall 2023 adult campaign featuring a compelling cast of talent who exemplify originality and self-expression. The diverse global cast bridges generations and represents the creative spirit. Their backgrounds span art, music, fashion, activism and film and their unique backgrounds exemplify being original. Each look is timeless and rooted in Gap's reinvented icons and wardrobe staples inspired by the brand archives including denim jackets, jeans, cargos, button-down shirts, hoodies, trench coats and our newest fabrication: CashSoft sweaters. Each cast member captured the beauty of being their true selves by wearing iconic Gap styles in their own authentic way. The dynamic cast includes: The campaign brings self-expression and individuality to life in each frame through Gap’s fall essentials designed to dress every generation. Through beautifully shot stills and video content, the creative pays homage to nostalgic Gap ads reimagined for today, framing Gap’s new fall collection through an emotional and vibrant color story injecting humanity, creativity, and confidence. "Our fall campaign highlights Gap’s continued focus on originality through a unique cast of artistic individuals spotlighting our most loved product icons in a fresh new way,” said Erika Everett, head of marketing at Gap. “From acting and film to philanthropy and design experts, this incredibly talented cast is comprised of individuals who have made a name for themselves by leveraging their own personal style and originality to carve out a path in their field. We are proud to be a brand that spotlights those who embody the true meaning of creativity and are shown in this campaign making Gap style their own.” Gap's Fall Adult 2023 campaign debuts across digital media, out-of-home and Gap brand channels today. The :60 video spot can be viewed HERE. Follow along @Gap to discover the campaign and more. Don’t miss out on the latest Gap Inc. news! Sign-up to get email alerts about news on Gap Inc. and our brands.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.