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Survey finds 75% of respondents are either somewhat or very likely to try a viral food or beverage trend after seeing it on social media; 40% of consumers say their favorite content to engage with is recipes and how-tos: Matter Communications

Old Spice and Deadpool team up for new ad; Deadpool uses Old Spice Total Body Deodorant for 24/7 freshness

Influencer Culture: Examining the Value of Social Media Pet Celebrities

American Eagle launches Fall 2024 campaign with 'Live Your Life' platform; campaign features Coco Gauff, Trevor Lawrence, Kristine Froseth, and Nikki Rodriguez promoting self-expression

e.l.f. partners with Hot Girl Walk® for Power Grip Dewy Setting Spray parody; Gabby Douglas and Patrick Warburton provide commentary on the faux championship, promoting the spray's durability

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