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Recent Articles

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Lidl Ireland unveils milk cartons that spotlight Ladies Gaelic Football players, encourage the public to attend TG4 All Ireland Championship Finals; research shows that a lack of familiarity with female athletes is a barrier to people attending games

Quad/Graphics Inc. highlights $164 million daily loss from email delivery failures; company sponsors Milwaukee's STEAM Fest, donating 171 bikes and 300 backpacks to inspire youth

The NPD Group Inc. introduces Unified Marketing Measurement series; new initiative focuses on data-driven marketing optimization and understanding incremental ROAS

E. & J. Gallo Winery Inc. enhances production with new bottling line; partners with 'Hot Ones' and New Amsterdam Vodka for strategic marketing collaboration

Mondelez International Inc. celebrates marketing and manufacturing milestones; Milka Generation Gap campaign gains recognition, Brazilian factories earn top TPM awards

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