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Recent Articles

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Kraft Heinz partnering with Mattel to produce the 'Barbiecue' sauce, a pink version of its barbecue sauce, in the US and Spain, in celebration of last year's major motion picture 'Barbie'

Cheetos® debuts 'Other Hand' campaign, an official celebration of fans who reserve their dominant hand for enjoying Cheetos

Executive Perspective: Smucker's remaking of its entire marketing model has seen nearly 86% of its brands growing or maintaining share, up from 22% when the initiative first began in 2018, says Chief Marketing Officer Gail Hollander

Red Lobster taps AI to create two playlists around its Cheddar Bay Biscuits; the songs--from a barbershop quartet 'Cheddar Bay Serenade' to a 1990s hip-hop “Chedda Bay Bouncin’ II'--are featured on Red Lobster’s YouTube channel

RRD Survey: 32% of marketers using AI, 31% plan to use AI to support print marketing; 91% of marketers with print marketing programs embracing integration of print and digital channels in 2024

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