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Recent Articles

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GlobalData: Strong brand equity will be crucial for luxury brands in 2024 amid inflation in Europe/US, downturn in China impacting aspirational shoppers; only brands that appeal to ultra-wealthy or have superior fashion credentials are likely to succeed

PulpaTronic's new metal free, chipless RFID tag for apparel claims to be sustainable future of tagging; company says tags do not require metal extraction and are cheaper and compatible with existing recycling methods

Nike Athena and Zeus Sunglasses Give Athletes a Competitive Edge; Available Globally on Nike Digital Platforms July 24

Lycra's COOLMAX EcoMade fiber made from 100% textile waste is key ingredient in Brazilian volleyball team's indoor and beach jerseys for 2024 Summer Olympic Games in Paris; fibers transport moisture away from body to surface of fabric, where it evaporates

Gap launches new back-to-school collection centered around self-expression; Gap-commissioned survey finds 86% of parents observe a boost in their child's confidence when they express creativity through fashion

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