VerticalBlueLine Packaging Industry Packaging Industry

Critical market and industry intelligence tailored to your business needs.

Packaging is integral to nearly every product we encounter daily, serving not only to protect and preserve goods but also to communicate brand values and attract consumers. From consumer products on store shelves to materials shipped from manufacturers, effective packaging ensures product integrity and enhances user experience.

As a result of its pervasive role in the economy, the packaging industry is influenced by a diverse range of market drivers. Understanding these factors is essential for businesses aiming to innovate and remain competitive in a rapidly evolving marketplace.

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Market Drivers in the Packaging Industry

The packaging industry faces a variety of market drivers that require constant attention from business leaders. These drivers are shaping the future of packaging and include:

  • Supply Chain and Sourcing of Raw Materials. Between trade embargoes, shipping concerns, and fluctuating demand for specific materials, leaders must navigate complex supply chain challenges. Ensuring the availability of consumables requires strategic sourcing and adaptability to global market conditions.
  • Sustainability Pressures and the Carbon Economy. As consumers and governments demand greater environmental accountability, there is an increasing need to innovate with recyclable and sustainable packaging solutions. Proactively addressing regulatory changes and sustainability trends is essential for compliance and brand reputation.
  • Innovation in Packaging Technologies. New packaging capabilities and techniques can lead to increased sales, cost reductions, and improved product integrity. Staying ahead of technological advancements is crucial to differentiate from competitors and meet evolving customer expectations.
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Packaging Industry

Industry Intelligence Solutions for the Packaging Industry

Industry Intelligence offers comprehensive solutions that empower packaging companies to reduce risk, capitalize on opportunities, and stay informed in a dynamic market. Our services provide:

  • Real-time visibility into market changes, enabling you to respond promptly to risks and opportunities.
  • In-depth insights into industry events, helping you eliminate blind spots and avoid being caught off guard.
  • Tools to position yourself as a knowledge leader, allowing you to lead industry trends rather than follow them.

Latest Packaging Industry News

Feb 6, 2025

Kampf, Atlas Converting establish cooperation agreement with Windmoller & Holscher; customers in the…

A cooperation agreement between Kampf GmbH, Atlas Converting and Windmöller & Hölscher (W&H) in the flexible packaging industry has been in place since January 1, 2025. Customers and interested parties in this market sector in Italy, in Asia–Pacific namely Thailand, Indonesia, Philippines and Vietnam and in South America Brazil, Colombia and Ecuador will now be advised and supported by the W&H experts. With this new cooperation, we are creating even more opportunities to offer best solutions for the flexible packaging…

Feb 6, 2025

Pregis Corp. releases packaging efficiency guide; publication outlines strategies for cost reduction…

More with Less - Smart Packaging Strategies for Productivity and Cost Savings As costs continue to rise and labor shortages persist, businesses must find ways to do more with less. By streamlining packaging strategies, companies can uncover opportunities to save more, waste less, and boost efficiency. Let’s take a look at how to make packaging work harder for your business. February 6th, 2025 Market Trends Packaging Strategies Infographic

Feb 6, 2025

Jokey Group receives Science Based Targets initiative validation for 42% emissions reduction goal by…

The Jokey Group is pleased that its climate targets have been validated by the Science Based Targets initiative (SBTi). With the near-term science-based targets, Jokey Holding GmbH & Co.KG commits to reduce absolute Scope 1 and 2 greenhouse gas (GHG) emissions by 42 percent by 2030, starting from the base year 2021, and to reduce absolute Scope 3 GHG emissions from e.g. purchased goods and services, upstream transportation and distribution or end-of-life treatment of sold products by 42 percent within…

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