VerticalBlueLine Packaging Industry Packaging Industry

Critical market and industry intelligence tailored to your business needs.

Packaging is integral to nearly every product we encounter daily, serving not only to protect and preserve goods but also to communicate brand values and attract consumers. From consumer products on store shelves to materials shipped from manufacturers, effective packaging ensures product integrity and enhances user experience.

As a result of its pervasive role in the economy, the packaging industry is influenced by a diverse range of market drivers. Understanding these factors is essential for businesses aiming to innovate and remain competitive in a rapidly evolving marketplace.

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Market Drivers in the Packaging Industry

The packaging industry faces a variety of market drivers that require constant attention from business leaders. These drivers are shaping the future of packaging and include:

  • Supply Chain and Sourcing of Raw Materials. Between trade embargoes, shipping concerns, and fluctuating demand for specific materials, leaders must navigate complex supply chain challenges. Ensuring the availability of consumables requires strategic sourcing and adaptability to global market conditions.
  • Sustainability Pressures and the Carbon Economy. As consumers and governments demand greater environmental accountability, there is an increasing need to innovate with recyclable and sustainable packaging solutions. Proactively addressing regulatory changes and sustainability trends is essential for compliance and brand reputation.
  • Innovation in Packaging Technologies. New packaging capabilities and techniques can lead to increased sales, cost reductions, and improved product integrity. Staying ahead of technological advancements is crucial to differentiate from competitors and meet evolving customer expectations.
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Packaging Industry

Industry Intelligence Solutions for the Packaging Industry

Industry Intelligence offers comprehensive solutions that empower packaging companies to reduce risk, capitalize on opportunities, and stay informed in a dynamic market. Our services provide:

  • Real-time visibility into market changes, enabling you to respond promptly to risks and opportunities.
  • In-depth insights into industry events, helping you eliminate blind spots and avoid being caught off guard.
  • Tools to position yourself as a knowledge leader, allowing you to lead industry trends rather than follow them.

Latest Packaging Industry News

Jan 10, 2025

ProAmpac launches Butter Fresh parchment and foil wraps for butter packaging; wraps feature grease r…

Grease Resistant Butter Wrap Jan 10, 2025 What's New ProAmpac's Butter Fresh parchment and foil/paper laminated butter wraps offer exceptional performance and sustainability. Engineered to maintain the freshness and quality of butter and margarine, these wraps provide excellent grease resistance and barrier properties to protect against moisture and oxygen.  Both the parchment and foil/paper laminated wraps have good dead-fold properties to minimize air exposure. Learn more about how we can collaborate with you on all of your butter packaging needs.

Jan 10, 2025

Novolex reports value-added produce driving sales growth; packaged salads lead category with 16% of …

Check out the latest edition of Inside Novolex - read more (PDF)NOVOLEX® January 2025 Produce Powers Sales Inside with Jeff Moore As National Sales Manager at Novolex, I’m excited to see the latest innovations in supermarket produce departments in response to changes in society. We’re striving to live healthier lives but our hectic schedules make that difficult. That leaves us starved for both time and nutritious fare. Enter the supermarket produce department, now offering healthier and more convenient options than ever before.…

Jan 10, 2025

Vegware launches black and Feel Good double-wall hot cups made from sustainable materials; cups feat…

We’re excited to introduce our new product additions: sleek black and vibrant Feel Good double wall hot cups. A bold new look   Our new black hot cups are a stylish addition to our hot cup collection. With their unique black bottom, sleek exterior and premium feel, they’re an excellent choice if your customers are aiming to make a lasting impression while prioritising responsible choices. Brighten up your January   Our Feel Good hot cups are here to add a cheerful twist…

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