Cereal Roundup: Cereal losing popularity among US consumers; General Mills helps create a cereal packed with protein; and Dave & Buster's offers something with the word 'cereal' in it

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LOS ANGELES , April 12, 2024 () –

The latest in what's going on in the world of cereal:

A wake-up call for breakfast cereal manufaturers

Americans have lots to say about cereal these days. Unfortunately, most of it isn't good.

That's according to a recent report from Chicago-based market research firm Circana, which said while cereal remains the most popular item, unit sales decreased 5.4% for the 52 weeks ending Jan. 28.

In addition to cost, 73% of Americans list flavor and taste as the most important factors when choosing a breakfast cereal, and 32% of cereal buyers consider nutritional content, such as sugar and fiber, Circana said.

This is a wakeup call, cereal makers. You're losing ground!

The primary source of this information is Supermarket News.

General Mills + Ghost = new protein cereal

General Mills is well known for its iconic cereal products, so Ghost--a protein products maker--was in good hands when it developed and launched the new Ghost Protein Cereal in collaboration with General Mills.

The new cereal--which marked Ghost's entry into the space--comes in two varieties: Peanut Butter, which has 18 grams of protein per serving; and Marshmallow, which has 17 grams

Ghost believes its entrance into cereal is a logical conclusion for the brand, after Cereal Milk became one of its most popular protein powder flavors. For General Mills, it thinks the collaboration with a prominent brand in the protein space lends credibility to its aim to boost the presence of the nutrient in its products.

Sounds like a win-win all around.

The primary source of this information is Food Dive.

A cereal product...kind of

How does this sound for a cereal item:

"Cereal-flavored cake topped with marshmallow cream icing and cotton candy, surrounded by sweet vanilla cream sauce and Jumbo Froot Loops."

This creation is from Dave & Buster's. It's called a "cereal cake."

This counts as a cereal product, right?


The primary source of this information is Yahoo!

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Jason Irving
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