A comprehensive view of cereal products. This page highlights a small sample of our full coverage.
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Recent Articles

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Cereal Roundup: How to make cereal from scratch; the cereal buffet that will bring out the child in you; and LeBron James wears Fruity Pebbles on his feet...sort of

Nestle Cereals launching its first-ever Nesquik media campaign in the UK; the campaign promotes Nesquik’s non-HFSS cereal portfolio--Nesquik Chocolate, Nesquik Mix and Nesquik Choco Waves--and will include TV and social media components

Kellanova announces plans to close a frozen foods factory in the US later this year; company also plans to close its cereals factory in Manchester, England

Live 'Cereal Rich' with LOADED, General Mills’ Biggest, Boldest Cereal Yet, and Limited-Editon Accessories

NielsenIQ: UK consumers turning away from branded cereal in favor of own-label products, which make up 48.1% of all cereal sold in UK grocery, up from 45% a year ago; brands need to convince shoppers to trade up by continuing to work on pricing strategies

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