Stella Artois launches 'Sign Off, Dine In, Bon Appetit' marketing campaign, featuring TV, social, out-of-home ads designed to honor meal time as an important way to savor life; campaign includes new film titled 'It's Time To Dine Again'

Sample article from our Consumer packaged goods (CPG)

NEW YORK , June 16, 2022 (press release) –

Stella Artois’ new campaign encourages fans to pour life back into dinner again and to savor meal-time traditions

This summer, Stella Artois is inviting fans to pour life back into the dinner experience with their newest campaign that invites everyone to Make Time for the Life Artois with a simple call to action, “Sign Off, Dine In, Bon Appetit.” The campaign, recognizes that work life and home life have blended into one and honors meal time as an important way to savor life. For many, dinner has become another check on the to-do list, instead of a special moment to enjoy with those who matter most.

Coming to life via a television buy, social, OOH and more, this 360-marketing campaign reminds fans that moments worth savoring happen over a delicious meal paired with an ice-cold Stella Artois, shared with loved ones.

“Many of us have normalized eating meals whenever it's most convenient and sometimes even in the midst of our workload,” said Lauren Denowitz, U.S. Head of Marketing, Stella Artois. “Stella Artois wants to help pour life back into these everyday meals and inspire consumers to bring the joy and connection that comes with sharing at-home dining experiences.”

Releasing a new film titled “ It's Time To Dine Again ,” Stella Artois will playfully highlight the need for consumers to flip their mindset - and their tables - to once again savor the meal occasion. The film starts with a woman working hard at home, when her loved one walks into the room with two Stellas in hand, inspiring her to sign off from work and make time for dinner. With a simple flip, the table previously covered in work materials transforms into a beautiful dining experience, immersing the characters in the true meaning of The Life Artois. The spot demonstrates how a perfectly poured Stella Artois can inspire everyone to make time for moments worth savoring, especially moments spent dining with loved ones.

Stella Artois knows that their fans love making life long memories with the people who matter most while enjoying a delicious meal. Thats why Stella has always prioritized elevating meal occasions to provide fans the perfect opportunity for them to savor life together with their friends and family.

Earlier this year, Stella Artois launched “Frites Artois,” a series of immersive events nationwide that turned the classic french fry into pomme frites with a simple yet elevated twist. The program kicked of Miami and will be making its way through a wide range of cultural events this summer such as music festivals and sporting events nationwide to continue creating moments worth savoring.

For fans that prefer at home dining experiences, Stella will help them elevate their dining occasions through the creation of five custom summer dishes that are easy to make, easier to enjoy and pair perfectly with an ice-cold Stella. These recipes will be available now at retailers nationwide. From Spanish garlic shrimp to lamb meatball sliders, these recipes are perfect for summer dining and will remind fans that meals worth savoring always starts with a Stella.

For more information and program updates, visit, follow @StellaArtoisUSA on Instagram and Facebook and @StellaArtois on Twitter.

About Stella Artois

Stella Artois® is part of a brewing tradition dating back to 1366. It is the winner of the 2019 World Beer Award for World's Best International Lager and is present in 95 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois is best enjoyed served between 37.4- and 41-degree Fahrenheit and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit for more information.


About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world.  We hope to build a future that everyone can celebrate, and everyone can share.  For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit or follow Anheuser-Busch on LinkedInTwitterFacebook and Instagram.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order consumer packaged goods (cpg) coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.