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Recent Articles

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Pepsi announces limited-time UK launch of new Pepsi Nutmeg, described by the company as having a 'warm, nutty twist'; beverage being highlighted in Pepsi's new soccer campaign called Nutmeg Royale featuring professional soccer star Lionel Messi

Amazon's new Ad Verification program --part of its invite-only Shopper Panel program-- offers select users US$2/month for sharing their traffic data; company looks to use program to deliver more personalized, relevant ad experiences

Kose will wait for China's economy to recover from disruptions from zero-COVID policies before moving forward with plans to expand Decorté’s retail footprint; company will aim to raise consumer awareness of Decorté, shift focus to high-end products

Creativeland Asia creates the ‘Reimagineering’ campaign for ArcelorMittal Nippon Steel India

Unilever Pakistan partners with UK-based Exarta to establish footing in the Web3 space, experiment with marketing strategies bridging between the virtual and physical world; partnership will work on upcoming TRESEmmé Pakistan metaverse campaign

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