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Recent Articles

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Serta launches a Sponsored Videos campaign via Sam’s Club Member Access Platform to give members a virtual 'feel' for their mattresses; campaign generated 3.2 million impressions, attributed sales of US$2.4M and a US$7 return on ad spend
Published: April 26, 2024 by Walmart Inc.
Hasbro's Q1 revenue falls 24% to US$757.3M, down from about US$1B last year, while Wizards of the Coast and digital gaming revenue rises 7%; company attributed revenue loss largely to selling its eOne film and TV business
Published: April 24, 2024 by Retail Dive
British Glass unveils ‘Vision for the future of glass packaging,’ a video highlighting the glass industry’s commitments to reaching net-zero targets and how glass is the perfect material for fitting into a world aiming to eliminate carbon emissions
Published: April 22, 2024 by British Glass Manufacturers' Confederation
Sprite launches new Sprite Chill, featuring a cherry lime flavor profile; product launched with online video ads starring NBA point guard Trae Young as he interrupts fans who borrow his signature on-court shiver with help from intellectual property lawyer
Published: April 22, 2024 by Marketing Dive
Tractor Supply to continue partnership with country music singer Lainey Wilson as 2024 brand ambassador; Wilson will star in a new 30-second ad spot featuring her newest song, 'Country’s Cool Again,' viewable on social media, select streaming platforms
Published: April 11, 2024 by Tractor Supply Co.

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