Klockner Pentaplast wins marketing award at FPA Awards 2024 for 'Beating the Ban: kp Infinity' TikTok campaign targeting food-to-go vendors, engaging with end users; it involved collaboration with influencer SpudMan, totaled almost 4 million impressions

Sample article from our Consumer packaged goods (CPG)

March 8, 2024 (press release) –

LONDON - March 2024 - kp (Klöckner Pentaplast), rigid and flexible packaging and specialty film solution specialist, is celebrating success at the prestigious Flexible Packaging Association (FPA) Awards 2024, held at the Grand Hotel, Brighton, UK on 7 th March 2024.

At the awards event, which is one of the most renowned in the foodservice packaging category, the judging panel awarded kp the winners award in the Marketing Campaign category. The award underlines kp’s commitment to driving bold innovation in pursuit of a more sustainable foodservice packaging industry.

kp took home the Winner Marketing Award for its Beating the Ban: kp Infinity® TikTok campaign, targeting food-to-go vendors, and engaging with end users. The campaign saw a collaboration with influencer and food vendor, SpudMan, and totalled almost four million impressions.

Vincent Gass, VP Strategic Marketing & Innovation at kp, expressed delight at the company's FPA Awards 2024 success, stating, "At kp, we’re working hard to push the foodservice packaging sector forward in new ways, and it’s fantastic to have the exemplary work of our team recognised in this way. The judging panel at the FPA Awards saw how we’re using our expertise in pursuit of a more sustainable and effective foodservice packaging supply chain, and we’ll be using our award win as a springboard for further progress. Our thanks of course go to our talented team, which continues to raise the quality bar throughout the foodservice packaging industry.”

To learn more about kp and its recyclable flexible packaging film products, please visit https://www.kpfilms.com/ 

About Klöckner Pentaplast
Focused on delivering its vision: The Sustainable Protection of Everyday Needs, kp is a global leader in rigid and flexible packaging and specialty film solutions, serving the pharmaceutical, medical device and protein markets, amongst others. With a broad and innovative portfolio of packaging and product films and services, kp plays an integral role in the customer value chain by safeguarding product integrity, product brand reputation and improving sustainability. kp’s “Investing in Better” sustainability strategy solidifies its commitment to achieving ten clear targets for long-term improvement. kp has earned a gold rating from EcoVadis, the leading platform for environmental, social and ethical performance ratings, putting kp in the top 3% of companies rated in the manufacturing of plastics products sector. Founded in 1965 kp has 30 plants in 18 countries and employs over 5,600 people committed to serving customers worldwide in over 60 locations.


Media Contacts:
Karen Quirchove
Marketing Communications Director, Food Packaging
food.packaging@kpfilms.com
+33 (0)7 84 03 04 40 


Hilary Barnes
Group Director, Global Communications
kpinfo@kpfilms.com
+44 (0) 7393 249 967


For more information visit https://www.kpfilms.com/en/food-packaging/

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