In the world of CPG, trends usually follow the path of least resistance—and lowest cost. But every so often, a consumer shift is strong enough to force brands to swim upstream. We are seeing a fascinating “clash of currents” in the packaging world right now involving Old Bay, Eat Happy Kitchen, and the global metal market. Return of the “Clank” Recent headlines confirm a distinct pivot toward heritage and tactility. Old Bay seasoning recently announced a move from plastic back to its original tin material. The goal? To revive the “classic feeling” and user experience that defined the brand for…
Join industry leaders who rely on our solutions for market insights, competitive analysis, and data-driven decisions.
Explore our demo catalog to see how our solutions can transform your business intelligence.