Michael Buble stars in Asda's Christmas ad, which premiered on ITV’s Good Morning Britain

Sample article from our Retail & Omnichannel

November 1, 2023 (press release) –

Seasonal speculation has been rife, but Asda today confirms Michael Bublé as the star of its Christmas show in a new 60-second teaser

The rumours are true! Multi-platinum-selling global superstar Michael Bublé has been confirmed as the star of Asda’s 2023 Christmas campaign – well and truly kicking off the countdown to the festive season.

Giving fans a sneak peek of its much-anticipated Christmas advert, and a taste of what’s to come, Asda has released a 60-second teaser, created by Havas London, that finally puts seasonal speculation to rest as Michael makes his merry debut as the retailer's latest seasonal recruit.

The teaser, which premieres this morning, 1 November, during ITV’s Good Morning Britain sees Asda colleagues relaxing in a break room mid-shift until they’re disturbed by an unusual ‘gurgling’ sound as the clock ticks to midnight. Journeying through a fantastical festive warehouse to find its source, they eventually reach a door marked ‘MB inside. Do not open ‘til 1.11.23’. As the door swings open, a lone figure is revealed, silhouetted in the spotlight: it’s Bublé, who turns to the camera and breaks into the classic ‘It’s Beginning to Look a Lot Like Christmas’. “Shall we?”, he implores with a smile.

But what festive fun does Asda have in store for the charming Canadian this Christmas?

Fans won’t be left wondering for long, as the best is yet to come. Stay tuned for Asda’s 90-second show-stopping Christmas ad due to air on 4 November.

David Hills, Asda’s Chief Customer Officer says: “At Asda, we absolutely love Christmas and this year we’re once again on a mission to bring that warm, festive feeling to households across the UK. Today, we’re putting the speculation to rest and confirming that the legend that is Michael Bublé is partnering with us this Christmas to put on a showstopping performance. With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”

To watch the first instalment, visit: https://youtu.be/uaQ3GxLpLZI or tune into Good Morning Britain at 9.40am this morning on Wednesday 1 November.

Campaign hashtag #AsdaXmasBublé.

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Dan Rivard
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