Canada-based Champion Petfoods signs on as sponsor for Premier Hockey Federation team Toronto 6ix; Champion to be the presenting sponsor of the team’s pet roster and the official ORIJEN pet food provider for all players who are pet owners

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ALBERTA, Toronto , February 9, 2022 (press release) –

Champion Petfoods issued the following news release:

- Award-winning Canadian pet food company signs on as the second Trailblazing Six sponsor with the professional women’s hockey team, to work towards bringing positive change for women who play, live, and work in our communities.

The Toronto 6ix, one of six teams in the Premier Hockey Federation (previously the National Women’s Hockey League ), is proud to announce Champion Petfoods, which makes ORIJEN® pet food products, has signed on as the second Trailblazing Six sponsor of the hockey franchise.

The two-year sponsorship between the Alberta -based company and the 6ix will capitalize on the investment in women’s sports from Champion Petfoods through direct financial assistance, marketing support, and allyship, with the goal to establish a viable and profitable sports entertainment product that drives change for women and offers an elevated experience on the ice, in the locker room, and throughout our communities.

“We’re excited to collaborate with yet another values-driven business and grow the Trailblazing Six platform,” said Toronto 6ix President, Digit Murphy. “With a two-year sponsorship, Champion Petfoods has shown great commitment to the 6ix, and will collaborate with us as we make history by helping create more opportunities for the next generation of athletes on and off the ice, as well as championing our amazing players.”

Champion Petfoods will be the presenting sponsor of the team’s Pet Roster, and the official pet food provider for all the Toronto 6ix players who have pets. Champion Petfoods will also provide 500 free Toronto Six tickets and ORIJEN pet food samples to all fans who attend the Toronto Six’s “Pet Appreciation Game” on Sunday, March 13, 2022 .

“The Toronto 6ix team’s loyal fanbase is one that loves living and supporting a healthy, athletic and active lifestyle, just like pet lovers who feed their cats and dogs ORIJEN pet food, so this sponsorship made perfect sense,” said James Burns , director of marketing at Champion Petfoods.

“We understand the importance of high-quality nutrition and how it can play a role in driving optimal performance, and that’s why we couldn’t be more excited to support this professional women’s team full of incredible and empowering athletes,” said Burns.

Launched last month, the Trailblazing Six platform was developed in collaboration with GOALS Sports and works towards joining forces with values-driven businesses that strive to elevate professional women’s hockey and inspire the next generation of heroes, leaders and role models both on the ice and beyond.


ORIJEN® food is packed with premium animal ingredients to help dogs and cats thrive and is rich with the same nourishment their ancestors consumed in the wild. As the fullest expression of BIOLOGICALLY APPROPRIATE® nutrition, ORIJEN diets feature unmatched amounts of WholePrey animal ingredients. All of the pet food is made from only the finest ingredients, and every step of formulating each diet is monitored and controlled from start to finish so you can help your pet reach their full potential, and then set off for adventure together. ORIJEN products include premium kibble, freeze-dried food and treats, biscuits, and wet food, and the brand is always adding new, innovative products. To learn more, visit


Founded in a small town in Alberta, Canada , Champion Petfoods’ purpose is To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime. At Champion, we have been pioneers in crafting premium food for dogs and cats since 1985. We specialize in making foods that are BIOLOGICALLY APPROPRIATE® to nourish as nature intended. That means we start with the finest WholePrey ingredients from both fresh and raw animal sources. All of our ingredients have been selected from carefully curated suppliers whom we know and trust. Our foods are crafted by passionate nutrition and health experts in world class kitchens, and as Pet Lovers ourselves, we strive for the highest quality and food safety in every ORIJEN® and ACANA®product we make. Food made by Champion is available to pet lovers in nearly 100 countries worldwide. To learn more, visit


The Toronto 6ix is the only professional women’s hockey and women’s sports team in all of Canada . As girls and women’s hockey registration in Canada continues to grow, the Toronto 6ix are on a mission to drive change for women (players, fans, and sponsors) by offering an elevated experience on the ice, in the locker room, and throughout our communities. The 6ix aims to be the gold medal standard in women’s hockey, and to create the model for a sustainable sports organization that also serves as a platform for gender equity in sports and beyond. The 6ix aims to do this by EDUCATING about a new way to look at, consume and support women’s professional sports, EMPOWERING women to take risks, skate outside the lines, and build meaningful confidence in sports and beyond, and INCLUDING people of diverse backgrounds and opinions.

[Category: Consumer Products, (Inactive) Leisure/Entertainment, Sports, Fast Moving Consumer Goods (FMCG)]

Source: Champion Petfoods

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