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Recent Articles

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European Brands Assn. unveils #BrandEU 2024-2029 manifesto in Strasbourg; focus on Single Market, IP protection, consumer empowerment, sustainability

Circana wins gold for rebranding at 2024 International Visual Identity Awards; company offers four-step pricing strategy guide for Australian businesses amid economic challenges

Stork refreshes brand design with Sun Branding; iconic logo refined, heritage message "100+ years of baking" highlighted to appeal to new and loyal consumers

GlobalData: Collaborations between major brands benefit both companies by way of sales, marketing, buzz around the product; highlights include Coca-Cola's limited-edition cola inspired by Oreo cookies, Ghost teaming with Sour Patch Kids on hydration drink

Alfa Romeo showcases heritage at Chantilly Arts & Élégance; brand launches electrified Junior model, partners with actor Pedro Alonso for promotion

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