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Kellogg partners with actor Milind Soman for ‘Galat Sawaal’ campaign in India, featuring three short films designed to demystify Kellogg's muesli, granola range; films call out presence of nourishing ingredients, absence of less preferred ingredients

Beyond Meat hires Akerho Oghoghomeh to lead marketing efforts as company looks to center its retail strategy around Kroger, Walmart, Publix, Costco, Whole Foods; Oghoghomeh previously oversaw advertising, other initiatives for Red Bull’s US business

Hershey to double down on advertising and production capacity for its fastest growing brands, including Reese’s and SkinnyPop, in the coming year to help offset price elasticity; executives say consumer demand continues to pace ahead of expectations

Placon uses Plastics Industry Assn.’s Zero Net Waste program to achieve Zero Net Waste certification at its Plymouth, Minnesota, facility; program helps firms cut down on landfill costs, and certification can be used in marketing to prove sustainability

e.l.f. Cosmetics adds new O FACE Satin Lipstick, available in 20 shades; brand announces TikTok star Meredith Duxbury as O FACE Brand Ambassador, will star in brand's digital campaign featuring new song, 'Lip Positions'

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