Packaging Design Wrap-Up: Whisky pack doubles as cocktail strainer; packaging for craft beer and spirits brand serves as ever-changing art gallery; McDonald’s UK offering packaging-inspired fine china to celebrate Queen Elizabeth’s Platinum Jubilee

Sample article from our Packaging Industry

LOS ANGELES , June 3, 2022 () –

 

Whisky pack doubles as cocktail strainer

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Cocktail lovers can become at-home mixologists thanks to a limited-edition release of Monkey Shoulder whisky, whose secondary packaging doubles as a cocktail strainer. Made of stainless steel to prevent rusting, the packaging/barware features a removable lid with slits so that Old Fashioneds, Whisky Sours and any other mixed drinks can be easily poured without having chunks of ice or ingredients in them. The packaging also features a rose-gold finish, the brand’s iconic three monkey emblem and chevron pattern as well as a fun mix of typography, making it a stylish barware tool. The innovative pack for the premium blended malt Scotch whisky was designed by U.K.-based creative agency Knockout Design & Innovation.

The primary source of this information is Packaging News

 

Packaging for craft beer and spirits brand serves as ever-changing art gallery

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There’s little consistency in the look of Collective Arts’ craft beer and spirits packaging—and that’s exactly the point. The Canadian brewer and distillery is known for calling on outside artists to submit work for its labels, resulting in an eclectic mix of beer cans and spirits bottles that helps the brand differentiate itself on store shelves. “We reinvent ourselves with unique pieces of art on each beer that completely change every four months; our brand is constantly new,” said Steve St. Jean, creative director, in an interview with The Dieline. To help consumers better recognize the brand, Collective Arts has introduced a new “brand box” inspired by craft bar signage that communicates information such as the beer or spirit’s name, style and alcohol concentration. The side panel was also revamped with a larger logo, the Collective Arts brand story, information about the drink and a call for art submissions. “With rotating art and competitors catching up, we challenged ourselves to make our brand easier to find without losing what made our products stand out: an ever-changing art gallery fully immersing our cans,” St. Jean added. Collective Arts is accepting submissions for new artwork until June 30, both as an open call and as calls for Indigenous art and Black history-themed works.

The primary source of this information is https://thedieline.com/blog/2022/5/13/collective-arts-brewing-refreshes-its-packaging-continues-to-highlight-artists?" target="_blank">The Dieline


McDonald’s UK offering packaging-inspired fine china to celebrate Queen Elizabeth’s Platinum Jubilee

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To celebrate Queen Elizabeth’s 70th year on the throne, McDonald’s UK has put a royal twist on its packaging. The fast-food chain is offering 70 sets of fine china, which include a milkshake cup, a french fry sleeve and a burger holder. Fans can enter the sweepstakes through the McDonald’s app for a chance to win the special-edition packaging.

The primary source of this information is https://designtaxi.com/news/418863/McDonald-s-Creates-Fancy-Bone-China-Packaging-Fit-For-A-Queen-With-Royal-Jingle/" target="_blank">Design Taxi

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