A comprehensive view of Branding / Brand-Related Issues. This page highlights a small sample of our full coverage.
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Recent Articles

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Heinz announces plans to unify its global creative strategy under one brand platform for the first time in its over 150-year history, supported by parent Kraft Heinz’s largest paid media investment to date
Published: June 01, 2023 by Business Wire
Businesses need to optimize delivery times to improve customer satisfaction, brand image and trust, according to experts; move requires right delivery service, minimizing cart abandonment, flexible pick-up and collection and customs clearance support
Published: May 31, 2023 by TechBullion
Cabinets To Go is offering to buy LL Flooring Holdings for about US$166M; formerly Lumber Liquidators, LL Flooring has struggled to establish its new brand name and faces other operational challenges and remodeling market headwinds
Published: May 31, 2023 by Richmond Times-Dispatch 
Albertsons announces it will rebrand its Signature Farms, Signature Care and Signature Cafe products under one master brand: Signature Select; new creative campaign, logo and packaging will be launched in connection with the rebranding
Published: May 31, 2023 by Business Wire
L'Oreal Paris names 'The Woman King' actress Thuso Mbedu as its new brand ambassador and spokesperson in Sub-Saharan Africa
Published: May 31, 2023 by News24 (South Africa)

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