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Beverage brands are using QR codes to engage consumers, offer accessibility and provenance--such as Johnnie Walker label that links to AR cocktail guide, Coca-Cola and NaviLens multipacks for sight-impaired users, Whisky Barrel using digital certification
Published: February 22, 2023 by just-drinks
Sweden-based Tomorrow Machine develops GoneShells potato-based bottles for juice, smoothie maker Eckes Granini; bottle structure is inspired by fruit peels, meaning material can be 'peeled back' after use for consumption, composting or dissolving in water
Published: February 14, 2023 by Biofuels Digest
Gen!us India Pale Ale, Au Vodka and Happy Drinks receive Can Makers Accolades for bold, contemporary and innovative packaging; Gen!us maker Genius Brewing chose to invert the blue-on-gold on the can while mirroring its logo, 3% laurel brand elements
Published: January 27, 2023 by Can Makers
UK-based milkshake company Shaken Udder launches new packaging design to emphasize its premium taste credentials; new design has a color palette of gold and soft pastels, with hand-drawn images of ingredients and ‘made with cues’
Published: January 19, 2023 by Grocer (UK)
Packaging Design Wrap-Up: Tropicana releases spray bottle for customizing mimosas; McDonald’s packaging gets turned into recreation of Leonardo da Vinci painting; seaweed-based packaging for wrist watches is compostable and water-soluble
Published: December 02, 2022 by Industry Intelligence Inc.

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