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Recent Articles

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Beverage brands are using QR codes to engage consumers, offer accessibility and provenance--such as Johnnie Walker label that links to AR cocktail guide, Coca-Cola and NaviLens multipacks for sight-impaired users, Whisky Barrel using digital certification

Sweden-based Tomorrow Machine develops GoneShells potato-based bottles for juice, smoothie maker Eckes Granini; bottle structure is inspired by fruit peels, meaning material can be 'peeled back' after use for consumption, composting or dissolving in water

Gen!us India Pale Ale, Au Vodka and Happy Drinks receive Can Makers Accolades for bold, contemporary and innovative packaging; Gen!us maker Genius Brewing chose to invert the blue-on-gold on the can while mirroring its logo, 3% laurel brand elements

UK-based milkshake company Shaken Udder launches new packaging design to emphasize its premium taste credentials; new design has a color palette of gold and soft pastels, with hand-drawn images of ingredients and ‘made with cues’

Packaging Design Wrap-Up: Tropicana releases spray bottle for customizing mimosas; McDonald’s packaging gets turned into recreation of Leonardo da Vinci painting; seaweed-based packaging for wrist watches is compostable and water-soluble

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