CINCINNATI
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September 28, 2022
(press release)
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Febreze partners with actress and home décor expert Garcelle Beauvais to share how to follow your nose to the perfectly curated home From the perfect pillow placement to arranging furniture for good energy flow, interior design is paramount to creating your dream home. We instinctually focus on the colors, materials, and textures that look and feel good, but often overlook one key element: smell. Enter “Scent Styling,” the freshest new design concept from the fragrance experts at Febreze that marries the sense of smell with the visual art of interior design to elevate your living space. Studies have shown that smell – both good and bad – can have a profound impact on your mental and physical wellbeing. By thoughtfully incorporating scents throughout your home, you can curate an atmosphere for every room. Febreze partners with actress, TV personality, and home decor designer Garcelle Beauvais to help introduce its new fresh new design concept “Scent Styling.” (Photo: Business Wire) Febreze partnered with actress, author, and home décor designer Garcelle Beauvais to share how you can Scent Style your home with Febreze AIR. With Garcelle’s expertise and over thirty Febreze AIR fragrance options, it’s easy to find the perfect scents to elevate any room in your home and enhance your everyday experience. “When styling a room, we focus primarily on visual aesthetics, while smell is often overlooked. But interior designers know the power that smell can have in a home – there’s a reason realtors use smells as a finishing touch!” says Beauvais. “To help create the ambiance I’m looking for, Febreze AIR is a must-have. Just a few sprays fight those bad odors and leave the luxurious, fresh scents I want behind. Remember home cohesion doesn’t stop with the eyes – with Scent Styling, you’ll love what you see and smell throughout your home.” Indeed, though underutilized, scent is a powerful tool in interior design. A new scent-focused study1 from the Fragrance Creators Association published in Cognitive Research: Principles andImplications demonstrates that smell fundamentally underpins most experiences of daily life such as memory, wellbeing, motivated behavior, social behavior, and emotions. Pleasant scents can enhance a space by improving mood, relieving anxiety, increasing alertness, or even providing a comforting sense of nostalgia. One of the authors, Morgan Eberhard (formerly Morgan Brashear), Senior Scientist at Febreze, adds, “The research reveals how bad smells can equally impact a space in a negative way. So, no matter how beautifully decorated or satisfyingly organized a room may be, the design isn’t complete until the sense of smell is addressed.” So how does Scent Styling work? Here are a few key things to consider when deciding how to elevate every room in your home: STEP 1 Think about the room and how it’s used. Which room in your house needs a pick-me-up? What do you most commonly do in that room, or what do you want to be doing in that room? Does this activity create odors? You’ll want a different vibe in a room where you’ll zen out and meditate than a room where you’ll watch football with guests. STEP 2 Consider the visual aesthetic and the overall mood. All the elements of your room should feel cohesive - and that includes the way it smells, too. Do you go for the clean, minimal lines of modern design? Or do you prefer the carefree, multi-textured style of Bohemian? Think about how different scents will feel with different looks. Farmhouse, for example, works well with fragrances with natural notes, while industrial is better-suited with cleaner, masculine aromas. STEP 3 Follow your nose to your favorite fragrances. Think about your scent aesthetic. Do you gravitate towards clean, refreshing scents? Floral or fruity? And which of these fragrances will deliver on the ambiance you want to create? This easy approach will help you identify the best Scent Style for that space and build out the fragrance blueprint for your entire home room by room. To learn more about Scent Styling and discover expert-curated scent profiles to help you Scent Style every room in your home, visit: https://scentstyling.com/. ABOUT FEBREZE In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and fighting odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. ABOUT PROCTER & GAMBLE P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news. 1 Herz, R.S., Larsson, M., Trujillo, R. et al. A three-factor benefits framework for understanding consumer preference for scented household products: psychological interactions and implications for future development. Cogn. Research 7, 28 (2022). https://doi.org/10.1186/s41235-022-00378-6 Industry Intelligence Editor's Note: This press release omits select charts and/or marketing language for editorial clarity. Click here to view the full report.
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