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Recent Articles

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Bath & Body Works' CEO notes men's products became its fastest-growing category, nearly expanding 50% since 2020; despite recent sales faltering, brand's presence in American households grows to 40%, now offering fragrances for every room in the house

SC Johnson will invest nearly US$50M in its plant in Brantford, Ontario, which produces Glade candles, melts, and SC Johnson Professional products; investment includes new production lines for Glade PlugIns Scented Oil, method personal care products

Leading environmental scenting company, Aroma Retail, will make its debut at 2024 Inspired Home Show, March 17-19; it will showcase its latest product, Scent Machine 101 Smart, which diffuses atomized fragrance evenly throughout the home or public space

Younger consumers show preference for alternative fragrance formats like body sprays, while eroding gender barriers open doors for brands to innovate, attract diverse users; pandemic impacts on work, home have influenced format choices, home fragrances

ScentAir announces two new fragrances, Isle of Capri and Lush Bamboo, both designed to capture the beauty of wanderlust just in time before spring break

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