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Freshpet creates 30-second spot that stars singer Meghan Trainor with her four canine companions, singing a custom 'I'm a Dog Mom' track; the push is running across streaming platforms TikTok, Instagram, Facebook and YouTube

Tractor Supply renews brand ambassador partnership with Grammy-winning singer-songwriter Lainey Wilson for 2024 to promote their commitment to rural lifestyle and 'Life Out Here'; new ad campaign to feature Wilson's latest song 'Country’s Cool Again'

Tractor Supply to continue partnership with country music singer Lainey Wilson as 2024 brand ambassador; Wilson will star in a new 30-second ad spot featuring her newest song, 'Country’s Cool Again,' viewable on social media, select streaming platforms

Estee Lauder signs Korean singer and actress IU as new Global Brand Ambassador, the brand's first Korean Global Brand Ambassador; IU will be featured in campaigns for hero franchises, Advanced Night Repair and Double Wear, debuting in April

Ipsy taps makeup artist Patrick Starrr to curate its May Icon Box; five out of eight brands were selected by Starrr while the rest were chosen with the help of Ipsy's AI technology, including Starrr's One/Size, Fenty Skin, Benefit Cosmetics, Kosas, more

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