CEC Entertainment announces appointments of Tim Kerum and Adam Shafran as regional VPs for Chuck E. Cheese; Kerum will lead the southwest region while Shafran will lead the northwest region

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September 28, 2022 (press release) –

Veteran industry leaders to fuel growth and operations for the entertainment and dining brands

CEC Entertainment, LLC, the nationally recognized leader in family entertainment and dining with its Chuck E. Cheese, Peter Piper Pizza brands and virtual kitchen concept, Pasqually's Pizza & Wings, has named three seasoned industry executives to new leadership positions. 

At Chuck E. Cheese, Tim Kerum and Adam Shafran have been appointed to regional vice presidents in an updated corporate structure designed to support the brand’s continued expansion.  

Kerum has been with Chuck E. Cheese in various operations and management roles since 1992 and will celebrate his thirtieth year with the company in November. Leading the Southwest region, with 104 fun centers, Kerum will be responsible for all field operations and teams.

Shafran started with Chuck E. Cheese in1996 as a general manager and over the years has held district and area manager roles in 11 different states. Leading the Northwest region’s 98 fun centers will allow Shafran to further develop teams and promote company culture as a co-lead on the CEC Diversity & Inclusion Council.

At Peter Piper Pizza, 30-year industry veteran Jim Brawley will serve as chief operating officer and vice president. His previous role at CEC was as western regional vice president at Chuck E. Cheese, where he oversaw nearly 150 fun centers across 18 states and built a proven track record of improving company performance and developing talent.

At Peter Piper Pizza, Brawley will be tasked with refining operations and growing the brand’s U.S. presence, including new brand concepts Peter Piper Pizza Express and Peter Piper Pizzeria. The company currently operates and franchises restaurants in Texas, New Mexico, California, Arizona and Mexico.  

“Peter Piper is entering a rapid growth phase, so this is an exciting time to transition to the role of its COO,” said Brawley. “After more than 20 years with CEC, I look forward to developing systems and teams at Peter Piper that will propel this beloved legacy brand forward.”

“We are fortunate to have an incredible talent pool at CEC Entertainment, and in their new roles, Tim, Adam, and Jim will continue to elevate our mission and sharpen our operations in preparation for growth,” said CEC Entertainment president and chief executive officer, David McKillips. “Their demonstrated leadership, strength in developing people, and deep and wide business knowledge will help bring to life the vision of the Chuck E. Cheese and Peter Piper Pizza brands.” 

About CEC Entertainment, LLC   
CEC Entertainment, LLC is the nationally recognized leader in family entertainment and dining with its Chuck E. Cheese, Peter Piper Pizza brands and virtual kitchen concept, Pasqually's Pizza & Wings. As the place where a million happy birthdays are celebrated every year, Chuck E. Cheese's goal is to create positive, lifelong memories for families through fun, food, and play and is the place Where A Kid Can Be A Kid®. Committed to providing a fun, safe environment, Chuck E. Cheese helps protect families through industry-leading programs such as Kid Check®. As a strong advocate for its local communities, Chuck E. Cheese has donated more than $19 million to schools through its fundraising programs. Peter Piper Pizza features dining, entertainment and carryout with a neighborhood pizzeria feel and "pizza made fresh, families made happy" culture. Peter Piper Pizza takes pride in delivering quality food and fun that reconnects family and friends. Created in 2020, Pasqually's Pizza & Wings offers a distinct, customized eating experience outside of a restaurant environment that amplifies classic pizza and wings and operates out of 400 ghost locations nationwide. The Company and its franchisees operate a system of nearly 600 Chuck E. Cheese and more than 120 Peter Piper Pizza venues, with locations in 47 states and 17 foreign countries and territories. For more information, visit chuckecheese.com, pasquallyspizza.com, and peterpiperpizza.com. 

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