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Chuck E. Cheese offering tiered membership program in a market test at 14 stores in California and Arizona; program offers free game play points, steep discounts on food and beverage items, and other perks

CEC Entertainment appoints Mark Kupferman as new chief insights & marketing officer for Chuck E. Cheese brand

Chuck E. Cheese parent company CEC Entertainment announces company’s first location-based licensing deal, bringing branded rides, a themed area, merchandise and more to the upcoming California Dreamin’ water park in Sacramento, California

Chuck E. Cheese parent company CEC Entertainment and licensing partner Flatlander Foods announce expanded distribution of its frozen pizzas to Walmart stores across the US

Chuck E. Cheese teaming up with celebrity baker and Cake Boss star Buddy Valastro to offer Buddy V’s signature cake slices at participating locations; flavors include Confetti, Vanilla Rainbow and Chocolate Fudge

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