Online and physical restaurant traffic in the US up 2% year-over-year in February but still down 8% from pre-pandemic level in 2020, according to data from The NPD Group

Sample article from our Food & Beverage

CHICAGO , March 24, 2022 (press release) –

Morning meal and dinner continue to recover visits

The U.S. restaurant recovery got back on track in February after January declines, reports The NPD Group. Online and physical restaurant traffic was up 2%, and consumer spending was up 8% in February compared to a year ago. Total restaurant visits in the month were down 8% from the pre-pandemic level in February 2020, according to NPD’s continual tracking of the U.S. foodservice industry. 

Quick service restaurant traffic improved by 1% in February compared to a 7% decline in February 2021. This February, online and physical visits to full-service restaurants increased by 6%, over a 22% decline the same month last year. Both segments were down from the pre-pandemic level in February 2020. 

Restaurant morning meal continued to recover visits in February with a 5% increase compared to a 12% decline in February 2021. Quick service morning meal online and physical traffic, representing 88% of total industry morning meal visits, increased by 6% this February compared to an 11% decline last February. Total restaurant dinner traffic improved by 6% compared to a 12% decline the same month a year ago.    

“February began with visits soft as omicron suppressed consumer sentiment for dining out. On the other hand, the back half of February benefitted from comparisons to last year’s historic winter deep freeze,” says David Portalatin, NPD Food Industry Advisor and author of Eating Patterns in America. “Looking ahead, we should see some seasonal demand start to heat up in March and COVID-related concerns diminishing. The wild card will be how consumers respond to ongoing inflation, including $4-plus per gallon gasoline.”

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order food & beverage coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.