May 9, 2024
(press release)
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Nestlé Cereals Ireland partners with the 2024 Irish Paralympic Team, aiming to boost support and cheer for athletes. The partnership includes special cereal boxes featuring ambassadors
Key Highlights: * More than a quarter of Irish people attend every game to support, and four in ten tune in to watch and cheer from afar * Women (65%) feel valued through support, while men find personal support contributes to building self-confidence * Partners (44%) are the greatest supporters, followed by mums (16%) and friends (12%) Original Press Release:
- A fifth of the nation admits to crossing continents to cheer on their favourite team or athlete - A fifth of the nation admits to crossing continents to cheer on their favourite team or athlete - Six in every ten Irish people believe their support and cheer positively impacts performance. - 70% of people feel a huge sense of pride for Ireland’s sporting heroes. - Beating the All Blacks in 2016, Italia 90 and the gold winning moments of Paralympians, swimmer
Furthermore, the survey revealed Irish people truly value the power of this support for their team/athlete with six in every ten believing their support and cheer has a positive impact on overall performance. Seven out of every ten respondents also cited their sense of pride at seeing an Irish athlete on the world stage! Leaning into this uniquely Irish sense of pride for our sporting heroes, Nestlé Cereals will roll out special cereal boxes, featuring Nestlé Cereals Ireland Ambassadors para-table tennis champion
The determination of Irish fans to “bring the cheer” no matter what is also evident, with more than a quarter of Irish people attending every game with four in ten claiming to tune in to watch and cheer from afar. Those aged 18-34 were found to enjoy a watch party with family and friends, citing a greater sense of connection by supporting in this way. Gold winning exploits of Paralympians, swimmer
The findings also showed that women (65%) enjoy a greater sense of feeling valued through being supported while for men, personal support is the greatest contributor to building their own self-confidence. The power of support was also cited as a key factor in one’s ability to go that “extra mile” for more than half, with the same amount saying it provided a much-needed energy boost. Partners (44%) topped the poll as the greatest supporters followed my mums (16%) and friends (12%) taking bronze.
“It is undoubtedly a once-in-a-lifetime opportunity with our athletes putting it all on the line, to represent our country at this year’s event. They have spent months and years preparing for this, putting in thousands of hours of dedication behind the scenes, and have endured many challenges along the way, battling to overcome obstacles and all so they can represent their country at the highest level and to the best of their ability. Moments like this remind one of the importance of support and what a crucial role it plays and how it can make such a positive difference. “It is clear from the research that we as a nation understand the positive impact of support and for this year’s games, we are encouraging the country to really get behind our athletes. It is important that we collectively lend our support, “Bring the Cheer” and show them that we are all there with them as they compete on the biggest stage. If you haven’t yet made your plans, start doing so now and “Bring the Cheer” as we prepare for
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[Category: Food, Metals & Mining,
Source: Nestlé
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