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Recent Articles

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Frito-Lay North America making its largest investment in women's sports to date with its new sponsorship agreement with FIFA; Frito-Lay will serve as the Official USA Snack of the Women's World Cup Australia & New Zealand 2023

Elemis targets new audiences through micro-influencers on TikTok, Instagram with its Skinsiders community; new program rewards content creators who showcase Elemis products with engagement rates of 3-10%, helping raise brand awareness among new audiences

Heinz announces plans to unify its global creative strategy under one brand platform for the first time in its over 150-year history, supported by parent Kraft Heinz’s largest paid media investment to date

Skittles celebrates Pride 2023 with limited-edition Pride packs; a QR code directs fans to a free collection of LGBTQ+ stories on Audible, upcoming special edition Pride episodes of Cameron Esposito's QUEERY podcast and other meaningful stories of Pride

Unilever launches 'Believe in Talent' campaign to drive equity for persons with disabilities behind the camera in the production industry; campaign is part of its Act 2 Unstereotype commitment to equity, diversity and inclusion in end-to-end marketing

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