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Recent Articles

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Makeup by Mario launches AR mirror at Sephora Times Square, allowing users to experience a virtual makeup try-on and a tutorial from its founder, celebrity makeup artist Mario Dedivanovic; the installation is scheduled to run through July 17

Michelob Ultra Becomes the Official Partner of Concacaf's Top Club Competitions and Major League Soccer

Banner Health selects consumer-focused executive to lead marketing

Lucart rolls out new social campaign for Grazie EcoNatural, its brand that produces 100% recycled paper hygiene products; campaign invites consumers to spread the most effective actions to help the environment

Reckitt's GenAI pilots show up to 60% faster concept development time and 30% faster ad adaptation and localization; results demonstrate GenAI's potential to transform marketing operations

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