WASHINGTON
,
August 10, 2023
(press release)
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BIG3 and Monster Energy announced the return of the highly-anticipated Monster Energy Big 3 Celebrity Game. This special event welcomes some of the biggest stars in sports and entertainment to participate in a game raising money and awareness for underprivileged youth. The Celebrity Game will tip off at 12 pm ET at Capital One Arena in Washington, D.C. on August 19th, followed by the league’s 2023 Playoff Games, and will air on Saturday, August 26th, 2023 on CBS. 2022’s Inaugural Monster Energy BIG3 Celebrity Basketball Game in Atlanta was a huge success, going down to the wire, with Team Webull narrowly escaping with the win in front of a crowd of 9,000+. Team Webull, led by Coach Ice Cube and Big Daddy Kane as Captain, returns to defend its title against Team PrizePicks coached by Clyde Drexler and captained by Doug E. Fresh. Other participants in the Celebrity Game include: Vernon Davis (Former NFL Star and Super Bowl Champion) Terrell Owens (Former NFL Star and Hall of Famer) A Boogie Wit da Hoodie (Multi-Platinum Atlantic Recording Artist) Wallo & Gillie (Hosts of Million Dollaz Worth of Game Podcast) NLE Choppa (Multi-Platinum Warner Bros Recording Artist) Rashad Jennings (Former NFL Star and ABC’s Dancing with the Stars Champion) Rico Nasty (Platinum Atlantic Recording Artist) Ashley Darby (Bravo’s Real Housewives of Potomac) Symba (Emerging Columbia Records Recording Artist) Additional Celebrity Participants and Special Guests to be announced this week. “We are excited to partner again with Monster Energy on BIG3’s celebrity basketball game, which was a big highlight last season,” remarked Ice Cube, co-founder of BIG3. “In 2022, Monster Energy pooled together some of the most talented celebrities to partake in this high-energy game, and this year is no different. We are enthusiastic about this collaboration as it brings funds and attention to significant causes as well as joy on the court.” “Cube and his crew have really put together a great format,” added Monster Energy CMO Dan McHugh. “Mixing celebrities with artists and athletes makes for a fantastic event to watch.” The Monster Energy Big 3 Celebrity Game will feature BIG3’s innovative half-court rules, and the 4-point shot will be in effect. Presented by Monster Energy with Ice Cube and the BIG3, this special event is designed to raise money and awareness for charities and programs that help underprivileged youth, such as Ice Cube’s own Young 3 movement. Monster Energy will donate a minimum of $25,000 to the event’s charitable beneficiaries, in addition to complimentary tickets and experiences. “We have been doing the Monster Energy Celebrity Game since 2018, and we are grateful for what a positive and rewarding experience it has been for all involved. Partnering with Ice Cube and the Big3 last year helped take this exciting event to another level, and we look forward to continuing its success,” shared Event Producer Idol Roc’s Steven Ferraro. About BIG3 BIG3 (BIG3.com) is where FIREBALL3 superstars play. The premier global BIG3 league features many of the greatest, most popular and skilled professional athletes of all time. Founded by producer, actor and music legend Ice Cube and entertainment executive Jeff Kwatinetz, the BIG3 combines highly competitive, physical, and fast game skills with incredible fan activations for an unforgettable experience. In 2023, the BIG3 was named “Best in Web3” by Sports Business Journal for the league’s groundbreaking Web3 Project, Forever Experience Action Tokens (FEATs), offering utility and ownership-like value in BIG3 teams via blockchain technology. About Monster Energy Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, bands, believers and fans.
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