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Recent Articles

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Euromonitor: US retail sales of concentrates saw unprecedented growth in 2022 and 2023 due to affordability and functional benefits, with sports and energy drink concentrates leading the charge; concentrates expected to top US$6B in retail sales by 2028

Red Bull announces limited-time UK launch of the new Summer Edition Curuba Elderflower energy drink, available beginning March 11

Rockstar Energy Drink launching its latest campaign, 'You Can Own Any Moment,' which 'brings to light how having the right kind of energy allows consumers to be the best version of themselves'

Celsius Holdings announces the launch of its newest flavor: Sparkling Raspberry Peach

Celsius Holdings announces a global, multi-year, exclusive partnership with Scuderia Ferrari, naming Celsius a Scuderia Ferrari Team Partner and official energy drink of the Formula 1 racing team

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