General Mills and Sega of America launching a special-edition line of cereal and fruit snacks in connection with the major motion film 'Sonic the Hedgehog 2'; products include a honey-flavored, ring-shaped cereal with marshmallows

MINNEAPOLIS , March 31, 2022 (press release) –

- Introducing a new special-edition line of cereal and fruit snacks.

General Mills and SEGA of America have teamed up to celebrate Sonic the Hedgehog and the release of his new film on April 8, 2022 , Sonic the Hedgehog 2, with a special-edition line of cereal and fruit snacks.

Now fans can collect gold rings just like the Blue Blur with a new honey-flavored, ring-shaped cereal, complete with Chaos Emerald and Spin Dash marshmallows, as well as a fun back-of-the-box activity for a speedy way to start the day. The partnership also includes brand new Sonic the Hedgehog fruit snacks, which come in a variety of shapes and flavors for speedsters on the go.

“Our goal is to create holistic brand experiences for our consumers, and we’re so excited to be able to join SEGA to extend the ways that families can engage with the beloved Sonic the Hedgehog this spring,” said Katie Wong , head of Ideas & Partnerships for General Mills. “By bringing Sonic into the cereal and fruit snacks aisles, we’re able to bring together favorites of both kids and parents, alike.”

“General Mills is one of the foremost brands in the food industry — especially when it comes to youth-focused products, so we’re thrilled to partner up with them,” said Michael Cisneros , Senior Manager of Licensing at SEGA of America . “This partnership is a really fun and creative way to integrate some iconic aspects of the Sonic games into a whole new product line, and we’re excited to introduce it to Sonic fans.”

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley , Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker , Yoplait, Annie’s, Wanchai Ferry , Yoki and more. Headquartered in Minneapolis, Minnesota , USA, General Mills generated fiscal 2021 net sales of U.S. $18.1 billion . In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1.1 billion .

About SEGA of America, Inc.

SEGA of America, Inc. is the American arm of Tokyo, Japan -based SEGA CORPORATION , a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Inc. SEGA of America’s website is located at www.sega.com.

About Paramount Pictures

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment , Paramount Pictures International , Paramount Licensing Inc. , and Paramount Studio Group .

Source: General Mills Inc

[Category: Partnerships and Alliances]

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