September 7, 2023
(press release)
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Fanta is bringing both a trick and treat to the spookiest season of the year with the limited-edition launch of a hauntingly delicious mystery flavor and 5D drinking experience. The drink temporarily turns tongues black for a convenient complement to
Key Highlights: * The mystery flavor is a zero-sugar offering with a look and flavor shrouded in secrecy. * Fanta aims to inspire more joyful interruptions and adventure into everyday moments for curious, playful-at-heart fans. * Fanta is partnering with
Original Press Release:
Fanta is bringing both a trick and treat to the spookiest season of the year with the limited-edition launch of a hauntingly delicious mystery flavor and 5D drinking experience. The brand is scaring up festive fun this fall with its second #WhatTheFanta drop, a zero-sugar offering designed to trip up tastebuds with a look and flavor shrouded in secrecy. As a delightfully terrifying twist, the drink temporarily turns tongues black for a convenient complement to
“Consumers love the fun of a guessing game, especially during
Soda sleuths can uncover the flavor through the Clue Collector online game and social media challenges. On-pack QR codes unlock entry to the graveyard-themed world of #WhatTheFanta, where fans can dodge mysterious tombstones, zombie hands and other creepy crawlies to collect #WhatTheFanta bottles and flavor clues for the chance to win prizes like AMC movie ticket bundles or tickets to Adult Fright Fest at Six Flags,
Fanta also is partnering with
As
The
Source: The Coca‑Cola Company [Category: Sugar, Soft Drinks, Beverage & Tobacco, New Offerings]
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