Old Navy launches '#sorrynotsorry' holiday ad campaign featuring Radio City Rockettes, as well as TV spot with actress Jennifer Coolidge; company says it is celebrating the holidays 'earlier than ever,' citing survey that says customers are doing the same

Sample article from our Consumer Wellness

October 21, 2022 (press release) –

Retailer Teams Up with Jennifer Coolidge, the Radio City Rockettes and Amanda Kloots to Encourage People to Unapologetically Celebrate the Holidays When and How They Want To 

Old Navy is celebrating the holidays earlier than ever this year and encouraging shoppers to do the same. The brand, known for its iconic holiday Jingle Jammies, has declared October the start of “#sorrynotsorry” season and is encouraging everyone to unapologetically celebrate the holidays when and how they want to, and in whatever makes them happiest, from now through the end of the year. To launch the official start of the #sorrynotsorry season, Old Navy kicked off the holidays, literally, with an exclusive performance starring the Radio City Rockettes and a new TV spot starring recent Emmy winner Jennifer Coolidge.  

A recent survey found that half of winter holiday shoppers plan to start their holiday shopping by October 31, and 27% said they’d be starting their shopping sooner than in previous years. Old Navy is embracing this and encouraging shoppers to start checking off their gift lists and planning their matching holiday photo shoots with their beloved Jingle Jammies, which launched earlier than ever this year in September. 

Old Navy x The Radio City Rockettes 
The brand teamed up with the Radio City Rockettes for the iconic holiday group’s first performance of the season at Old Navy’s Times Square flagship. Except for this performance the Rockettes switched out their traditional attire and performed their classic numbers clad in Old Nayv’s cozy Jingle Jammies. The special show-stopping performance was emceed by former Rockette Amanda Kloots and can be viewed exclusively on OldNavy.com and the Old Navy YouTube channel.  


Jennifer Coolidge Says #sorrynotsorry in New Old Navy Campaign 
Old Navy’s newest campaign features the hilarious and iconic Jennifer Coolidge, who embodies the #sorrynotsorry spirit and will appear in Old Navy’s holiday TV spots and social content. This is the earliest that Old Navy has ever released its holiday commercials, with the first spot launched on October 13. The three holiday spots are the latest installment of the brand’s collaborative creative concept, Written by the Internet, which debuted earlier this year and is scripted entirely through the lens of social media. This time the brand brought in the hashtag #sorrynotsorry and is encouraging people to celebrate the holiday season in the way that makes them the happiest. Check out the first two spots airing later this month here and here

About Old Navy 
Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand celebrates the democracy of style through on-trend, playfully optimistic, affordable and high-quality products. A division of San Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun, energizing shopping environment to its customers in more than 1,200 stores around the world. For more information, please visit www.oldnavy.com


* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order consumer wellness coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.