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Recent Articles

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Home Depot's theme song has remained one of the most popular TikTok sounds for years, sparking a push to partner with influencers, connect with Gen Z via the song; company looks to change the idea that Home Depot is 'my dad's home improvement store'

Aloette introduces new level in their compensation plan, the Aloette Affiliate Program, for content creators and social influencers; program will pay Affiliates a flat 25% commission on sales made through the Affiliate's complimentary replicated website

Pattern Beauty from actress Tracee Ellis Ross launches at Macy’s, its first department store partner; launch expands Macy's curl category with brand's assortment of washes, treatments and styling tools

Boots Beauty Box partners with Indiyah Pollack from ITV's Love Island to launch curated Beauty Box, featuring beauty essentials from Fenty, Huda Beauty, MAC, YSL, Eylure, Nivea and more; box contains 12 products worth over £164 for just £55

YouTuber Mindy McKnight’s Hairitage brand launches Anti-Dandruff collection, offering six products under US$10 exclusively at Walmart; pH optimized line features pre-wash, two shampoos for oily or dry scalp, two conditioners, overnight scalp relief mist

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