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Tech vs. Trees: Wood-based cellulose foam keeps buildings cooler and lowers energy costs, North American B2B marketers boost spending in direct mail amid digital fatigue, US newspaper digital ad revenue forecast to surpass print by 2026

German firm MorphoSys licenses drugs felzartamab injectable and MOR210 to US biotechnology firm Hibio for US$15M, 15% stake in Hibio; Hibio can develop, market the two drugs worldwide except for felzartamab in China, MOR210 in China, South Korea

YSL announces singer-songwriter Troye Sivan as new YSL Beauty US Ambassador; Sivan will be featured in series of campaigns supporting the YSL Makeup portfolio, including its newest product, NU Lip & Cheek Balmy Tint

RoC Skincare creates #LookForwardProject to celebrate optimism and its impact on long-term health; Sarah Jessica Parker serves as campaign's voice, will offer curated skin-care set, with brand donating 100% of set profits next month to SeekHer Foundation

John Frieda launches Twitch Prom campaign, will host June 25 fundraiser event to highlight trans voices and support GLSEN, a nonprofit for LGBTQIA+ students; brand's activities aim to raise awareness on safer school environments for LGBTQIA+ youth

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