Nestle's Garden Gourmet brand says it's responding to the increasing demand for plant-based products by introducing a new brand identity, sponsoring events like Plant FWD in Amsterdam, and investing in a plant-based food factory in Serbia

April 23, 2024 (press release) –

Garden Gourmet is responding to the increasing demand for plant-based products by introducing a new brand identity, sponsoring events like Plant FWD, and investing in a plant-based food factory in Serbia . The company aims to make plant foods the focus of every meal with its distinctive branding and packaging that includes vegetable recipes.

Original Press Release:

April 22 -- Nestlé issued the following news release:

- Garden Gourmet is fulfilling its mission with a new brand identity, sponsorship of the Plant FWD event and a new plant-based food factory.

Garden Gourmet has taken a number of important steps forward as part of its ambition to make a more plant-based diet as inclusive, accessible and delicious as possible. This mission is expressed in the introduction of a new brand identity, a sponsorship with food event Plant FWD and the investment in a new factory for plant-based food in Surčin, Serbia . With recognizable branding, visibility and a clear range of plant-based food, Garden Gourmet meets the growing needs of consumers and fulfills its ambition to make plant-based food the centerpiece of every meal.

Garden Gourmet's new packaging is aimed at informing and inspiring consumers in a clearer manner. With a recognizable color scheme and a new logo, the brand is recognizable and distinctive. The packaging also contains plant-based recipes, while the varied Garden Gourmet range has been made more transparent. This gives the consumer a good overview of the wide range and diverse flavors of plant-based food. The new color palette is inspired by the green color of the soy bean, the main ingredient of many Garden Gourmet products. At the same time, the white and pink color elements are inspired by wheat and beetroot. The textures of the natural fibers of the soy plant can also be found in Garden Gourmet's new brand identity.

Sponsorship Plant FWD

In addition, Garden Gourmet is working with Plant FWD this year as a partner of the main stage of this food event. Plant FWD takes place on Tuesday 23 and Wednesday 24 April in Amsterdam and receives food innovators from all parts of the world. Marjolijn Niggebrugge , Business Manager Plant Based Meal Solutions of Nestlé Europe , will give a keynote on the main stage on April 23 . Garden Gourmet is sold in more than 25 countries and Niggebrugge provides insight into the motivations and barriers of European consumers to choose plant-based alternatives.

Expansion of production of plant-based food

Garden Gourmet has also recently opened a new factory in Surčin in Serbia . This factory is fully focused on the production of plant-based meals and allows Garden Gourmet to expand its range of plant-based foods.

With the launch of a new recognizable brand identity, a new partnership and the opening of a new factory, Garden Gourmet is able to encourage even more people to follow a diet that eats less meat and more vegetables in order to work towards a sustainable, plant-based future.

Disclaimer: The Above Content is Auto-Translated

[Category: Food, Packaged Foods & Meats , New Offerings]

Source: Nestlé

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