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Recent Articles

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Smurfit Kappa marketing manager says key ways to craft captivating drinks packaging that will wow customers is by catering to convenience-craving consumers, aligning with consumer attitudes, using simple but striking designs, keeping messaging consistent

Global secondary packaging market size predicted to grow from US$242.62B in 2023 to approximately US$366.81B by 2032, study finds; brand marketing a key driver for market, while excess paperboard manufacturing capacity a constraint due to pricing pressure

Kellanova Moves to Accelerate Global Brand Growth, Expanding Partnership with Interpublic Group

Help 'Em Up launches rebrand reflecting its strength and stability; the new brand identity, logo, and website aim to better address mobility challenges caused by injury, surgery, or old age

Raymond James downgrades Estee Lauder to market perform from strong buy on slower recovery in China, rising competition in US; slower sales rebound might require more brand support or higher promotions, potentially harming margin recovery and brand image

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