Shiseido's luxury skin-care, makeup brand Cle De Peau Beaute marks 40th anniversary by naming Dakota Fanning, Diana Silvers, Ella Balinska as global brand ambassadors to appear in campaigns; brand debuts The House of Infinite Radiance virtual platform

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TOKYO , January 13, 2022 (press release) –

Shiseido Company, Limited issued the following news release:

- Beginning in 2022 Dakota Fanning, Diana Silvers, and Ella Balinska will join Clé de Peau Beauté as Global Brand Ambassadors.

Clé de Peau Beauté, Global luxury skincare and makeup brand, turns forty this year – marking four decades in pursuit of Radiance and masterful craftsmanship through science and innovation. This anniversary marks the ideal occasion to commemorate achievements while presenting the brand’s bold aspirations for the future. To herald the next chapter, Clé de Peau Beauté is honored to introduce Dakota Fanning, Diana Silvers, and Ella Balinska as the new faces of the brand. Each one of these incredible women embody characteristics of the brand’s DNA; intelligent and uncompromising, while representing a global community of women who possess an innate radiance that makes each one so extraordinary.

In line with Clé de Peau Beauté’s trademark dedication to harnessing the best in Science and Innovation, the brand leveraged cutting edge technology to congregate media from around the world in The House of Infinite Radiance – a virtual home that presents all facets of the brand, present and future. In The House of Infinite Radiance, guests had the opportunity to meet Clé de Peau Beauté’s three new Global Brand Ambassadors for the first time and preview the covetable collections that will be presented during the year ahead, through interactive touchpoints and bespoke content.

“Our fortieth anniversary is an important occasion for Clé de Peau Beauté and it is the ideal opportunity for us to celebrate the women that we serve. We firmly believe that inner radiance lies at the core of every woman – the brand also recognizes that true radiance is multi-faceted and finds expression in many different ways, each one as uniquely beautiful as the other. I’m therefore delighted to introduce Dakota, Diana, and Ella, three actors who are truly representative of today’s women, empowered, confident, socially conscious, and always working towards unlocking their own potential and the potential of those around them. We’re so excited to have them as a part of the Clé de Peau Beauté family,” said Ms. Mizuki Hashimoto, Chief Brand Officer of Clé de Peau Beauté.

When asked what it meant to them to be joining the Clé de Peau Beauté family, Dakota Fanning said, “It’s an honor – not just to be asked to represent such a distinguished luxury brand but also to take on this role with talented women like Ella and Diana. I’ve always been a fan of Clé de Peau Beauté products and I share the brand’s belief about the importance of embracing and celebrating your unique and individual strengths.”

Diana Silvers added, “Clé de Peau Beauté is a brand with such a rich story, and what really resonates with me is their pursuit of excellence. They’re always seeking to innovate and evolve, and I’ve seen how that results in such high-quality products designed with women’s individual strengths in mind. The brand has built this global community of support around that message, and I’m really looking forward to being a part of that journey with Dakota and Ella.”

Ella responded, “What really speaks to me about the brand is that it champions high-quality products and a global philanthropic mission that empowers girls to find their voice through education. This is important to me, and I'm proud to do that with outstanding women like Dakota and Diana.”

The actors will make their first commercial appearance in January 2022 in a campaign shot by Cliff Watts. Dakota, Diana, and Ella will attend exclusive media launch events, starting this January with The House of Infinite Radiance. Over the course of 2022, Clé de Peau Beauté will be proudly presenting exciting new products and collections to celebrate this special year and to demonstrate their commitment to always striving for ultimate Radiance and perfection.

About Clé de Peau Beauté

Clé de Peau Beauté, the global luxury brand from Shiseido Co., Ltd., was founded in 1982 as the ultimate expression of elegance and science. Clé de Peau Beauté means the key to skin’s beauty. The philosophy of the brand is to unlock the power of a woman’s radiance by harnessing makeup technologies and advanced skincare from around the world. Forever guided by an exquisite aesthetic sensibility and intelligence, Clé de Peau Beauté has instilled its products with modernity, enchantment, and dynamism to emerge as an industry leader in delivering radiance so remarkable, it emanates from within. Available in 23 countries and regions worldwide[*].

Footnote:

[*] As of January 2022.

Source: Shiseido Company, Limited

[Category: Consumer Products]

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