A comprehensive view of Branding/Brand-Related Issues. This page highlights a small sample of our full coverage.
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Recent Articles

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Ben & Jerry's says Unilever wrongly transferred brand names out of reach of its independent board more than 20 years ago, according to an updated lawsuit over its business in Israel

Survey finds only 40.8% of independent repair shops use first-call suppliers that mostly carry private label parts, with 20.8% knowing the brand in the private-label box; 66.7% of shops sometimes use another supplier for nationally branded parts; IMR Inc.

Arla Foods changes name of its quark product in Sweden from Yalla Kvarg to Arla Laktosfri Mild Kvarg; product will also come in new strawberry and vanilla flavors later this year

MRP Solutions, formerly Mold-Rite Packaging, announces corporate rebrand including name change; new branding reflects company's evolution as the market continues to change

UK-based ready meals pizza brand Goodfella’s, part of Nomad Foods, redesigns packaging; design communicates indulgence and the emotional warmth of Italian-American home cooking, and the color palette is a nod to Little Italy New York, says designer

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