Premium beauty brand SUGAR Cosmetics launches India's first-ever powder lipstick--Air Kiss Powder Lipstick--that transforms into matte cream when applied; soft formula dries off quickly for weightless, transfer-proof, water-resistant finish

Sample article from our Beauty & Personal Care

March 3, 2022 (press release) –

Fast-growing premium beauty brand SUGAR Cosmetics has launched India’s first-ever powder lipstick – Air Kiss Powder Lipstick. Created with a breakthrough powder formula that magically transforms into a sleek matte cream when applied, the Air Kiss Powder Lipstick is weightless, transfer proof and water-resistant. The incredibly soft formula dries off within seconds and leaves behind a bold burst of colour that stays put for hours without any streaks.

Speaking on the new launch, Vineeta Singh , CEO & Co-founder, SUGAR Cosmetics, said, “Since our inception, SUGAR has developed products keeping in mind customer needs, feedback, and international trends. Our clutter-breaking, biggest selling category has always been lips and we are extremely excited to introduce India’s first and only powder lipstick - SUGAR Cosmetics’ Air Kiss Powder Lipstick. This innovative product that transforms from a powder to crème instantly is a result of our dedicated research and development team that is constantly striving to create ingenious makeup offerings for our customers. Following this one-of-a-kind lipstick, we are looking forward to spearheading many more trending launches and pioneering the beauty space in India.”

The Air Kiss Powder Lipsticks will be available on and all SUGAR exclusive stores and kiosks across the country at MRP Rs. 499.00 .

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Dan Rivard
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