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Recent Articles

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Scientific review explores the properties, uses and benefits of clays and clay minerals in cosmetic products, including their role in UV protection and antibacterial functionality, according to study published in Cosmetics

Bimatoprost found to be the most effective and only FDA-approved ingredient for eyelash serums shown to increase eyelash length safely, according to a review in the Journal of Cosmetic Dermatology

5WPR report reveals splurge spending behavior for beauty and personal care is on the rise in 2024, with consumer interest up 6% annually, putting the category in the top five splurge categories for the first time; Gen Z leads growing focus on self-care

Jason Wu Beauty brings a curated collection of products to over 3,000 CVS Stores in the US; range of affordable essentials include richly pigmented eyeshadows, nourishing lip treatments, blendable highlighters and blush palettes

Halsey's about-face makeup band launches Energy Angel, a festival-inspired collection, at Ulta Beauty; line has holographic eye paints with prism-activating technology, buildable and color-shifting eyeshadow, shadow stick-and-powder eyeshadow combo, more

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