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Recent beauty launches are Estee Lauder's Pure Color longwear lipstick, Yves Rocher's Illuminating Cure and Rose Oleo Infusion skin-care products, CoverGirl's Clean Fresh Color Quad palettes, e.l.f.'s updated Power Grip Primer, Laline's Shea Glam spa line

e.l.f. Cosmetics adds new O FACE Satin Lipstick, available in 20 shades; brand announces TikTok star Meredith Duxbury as O FACE Brand Ambassador, will star in brand's digital campaign featuring new song, 'Lip Positions'

UK cosmetics brand Barry M partners expands into India, offering products like clickable eye shadows, metallic eyeliners, lip plumpers, lip rehab mask, lip and cheek tints; brand will have dedicated store on Myntra app, leverage Myntra's social commerce

US prestige beauty sales up 15% year-over-year to US$27.1B in 2022, led by makeup sales, with lip products as fastest-growing segment; increased socialization, spending from higher income consumers, mental health emphasis will continue to fuel growth: NPD

Avon announces Hydramatic Matte Lipstick, a new matte lipstick with hyaluronic core to hydrate lips while keeping a matte look; product launches with campaign featuring London musician, Hamzaa

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