Amorepacific's Etude selects K-pop star Kazuha of Le Sserafim as its new Brand Muse; Kazuha stars in brand's colorful FW makeup pictorial for its new Blushed Rose collection that includes an eye makeup palette, rose shimmer for the eyes and a lip tint

Sample article from our Beauty & Personal Care

November 16, 2022 (press release) –

  • Etude Selects Le Seraphim's Kazuha as its Brand Muse!
  • Kazuha from Le Sserafim, a girl group that presents the strongest performance, selected as ETUDE’s Muse
  • First pictorial released for ‘Blushed Rose’, FW makeup of Kazuha who is touted as a representative visual member of the 4th generation of girl groups

ETUDE (www.etude.com), a global makeup brand that spreads a fun make-up culture, has selected Le Sserafim’s member Kazuha as its brand muse and released a colorful FW makeup pictorial.

Kazuha made her debut as a member of the girl group Le Sserafim in May and gained an explosive response in Korea and abroad, shaking up the K-pop market. She is known to have learned ballet for 15 years before her debut and hugely popular for her elegant dance moves and innocent appearance as well as the deep voice in contrast to her look.

The group recently released their second mini-album ‘Antifragile’ to make a comeback with even stronger performance, showing their charm different from other girl groups in the market. In particular, Kazuha is known as ‘the main visual member of the 4th generation girl groups’ in Korea with her notable beauty. ETUDE selected Kazuha as its muse because her colorful charms fit well with the brand’s image.

In the newly released pictorial, Kazuha showed off her beauty and charm with a warm rose-colored styling. Kazuha’s makeup in the pictorial was completed with ETUDE's 2022 FW 'Blushed Rose' collection – ‘#Blushed_Rose from Play Tone Eye Pallet' with a subtle color like rose petals layered on top of each other, “Cute Eyes Maker #Rose_Shimmer” for a pink shade around the eyes, and “Fixing Tint #Melange_Rose” for a neutral rose color on lips applied as if dyed.

During the photoshoot, Kazuha showed a collected posture and consistent smile even though it lasted more than 10 hours. She received praise from the staff on site thanks to that.

Kazuha's calm yet lively FW makeup, 'Blushed Rose Collection' can be found exclusively at Olive Young both online and offline.

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Dan Rivard
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