Global organic and natural feminine care market to grow by US$1.09B from 2023-2027, with CAGR of 7.02%, driven by concerns over chemicals in conventional pads; menstrual pads segment will have significant market share growth: Technavio

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February 2, 2024 (press release) –

The organic and natural feminine care market is estimated to grow by USD 1.09 billion from 2023 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 7.02% during the forecast period. Aisle, Corman SpA, COTTON HIGH TECH SL, Edgewell Personal Care Co., Essity Aktiebolag, First Quality Enterprises Inc., Kimberly Clark Corp., Maxim Hygiene Products Inc., Natratouch, Nutraceutical Corp., Ontex BV, Organic Initiative Ltd., Saathi Eco Innovations India Pvt. Ltd., The Procter and Gamble Co., TZMO SA, Unicharm Corp., Unilever PLC, Urban Essentials India Pvt Ltd., Veeda, and Wet and Dry Personal Care Pvt. Ltd. are key companies.


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Technavio has segmented the market based on Product (Menstrual pads, Tampons, and Pantyliners), Distribution Channel (Offline and Online), and Geography (Europe, North America, APAC, South America, and Middle East and Africa). 

  • The market share growth by the menstrual pads segment will be significant during the forecast period. The availability of diverse designs and easy accessibility has led to increased adoption of menstrual pads among women. With rising disposable incomes in emerging countries, the usage of menstrual pads is expected to further increase. Demand for organic products is growing due to concerns about the chemicals in conventional pads, offering protection against diseases like cervical cancer and toxic shock syndrome. Awareness about organic and natural menstrual pads is on the rise in countries like India.

By geography, the global organic and natural feminine care market is segmented into Europe, North America, APAC, South America, and Middle East, and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth.

  • Europe is estimated to contribute 35% to the growth of the global market during the forecast period. Russia, the UK, Germany, Italy, Spain, and France are leading consumers of organic and natural feminine care products in Europe due to a growing focus on female hygiene. Increased spending power and disposable income contribute to growth. Online shopping popularity has led companies to offer premium products through their websites and third-party online platforms.

Insights on the contribution of various segments including country and region wise historic (2017 to 2021), and forecast market size (2023 to 2027) - Download a Free Sample Report

The growing awareness about hygiene and related products is driving the growth. Global companies are promoting organic and natural feminine care products worldwide, emphasizing proper usage and disposal. In India, the National Health Mission has subsidized sanitary napkin packs for rural girls since 2014. This initiative has driven demand for such products, particularly in emerging countries. Increased awareness through online content and promotions has also influenced consumer behavior, prompting manufacturers to innovate. The demand for these products is growing in developing countries due to rising numbers of working women and a preference for convenience.

  • The increasing rate of cervical cancer is a key trend shaping the growth. 
  • The presence of counterfeit products may impede growth.

Insights on Drivers, trends, & Challenges, historic period(2017 to 2021), and forecast period(2023 to 2027)- Request a Free sample report!

Organic and natural feminine care products: Benefits

Organic and natural feminine care products offer numerous benefits, including the use of organic tampons, natural sanitary pads, and eco-friendly menstrual cups that are free from chemicals. These products also include biodegradable feminine wipes and sustainable period products, promoting environmental sustainability. Additionally, organic cotton underwear and non-toxic menstrual care options provide a holistic approach to menstrual hygiene. Vegan and herbal feminine hygiene products cater to individual preferences, while organic period underwear and all-natural feminine wash offer eco-conscious menstruation solutions. Furthermore, plant-based menstrual products and environmentally friendly period care support a green lifestyle. Subscription services for organic period care and holistic menstrual health solutions enhance convenience and accessibility. Non-GMO feminine care ensures the use of natural ingredients, and sustainable menstruation management promotes environmental responsibility. Chemical-free menstrual hygiene and organic feminine hygiene sprays prioritize health and wellness. Lastly, natural menstrual pain relief and organic period pain remedies offer comfort and relief, while menstrual cycle tracking apps provide comprehensive support for women's health.

What are the key data covered in this Organic And Natural Feminine Care Market report?

  • CAGR during the forecast period
  • Detailed information on factors that will drive the growth between 2023 and 2027
  • Precise estimation of the size of the Organic And Natural Feminine Care Market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the Organic And Natural Feminine Care industry across Europe, North America, APAC, South America, and the Middle East and Africa
  • A thorough analysis of the competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of Organic And Natural Feminine Care Market companies

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Related Reports:

The organic sanitary napkins market size is projected to reach USD 3.42 billion by 2028 and will grow at a CAGR of 7.46% during the forecast year. 

The wet tissue and wipe market size is estimated to grow by USD 8.27 billion at a CAGR of 6.83% between 2023 and 2028.


Executive Summary

Market Landscape

Market Sizing

Historic Sizes

Five Forces Analysis

Segmentation by Product 

Segmentation by Distribution Channel 

Segmentation by Geography

Customer Landscape

Geographic Landscape

Drivers, Challenges, & Trends

Company Landscape

Company Analysis


About US
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging trends and provide actionable insights to help businesses identify opportunities and develop effective strategies to optimize their positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable insights to identify opportunities in existing and potential areas and assess their competitive positions within changing scenarios.

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SOURCE Technavio

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