Global baby wipes market to hit US$5.65B by 2027 from US$4.6B in 2021, exhibiting at CAGR of 3.3%; market boosted by growing disposable incomes allowing parents to afford more expensive items, higher health and hygiene awareness, more working women: study

Sample article from our Tissue & Hygiene

May 20, 2022 (press release) –

According to the recent report issued by IMARC Group, the global baby wipes market reached a value of US$ 4.60 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 5.65 Billion by 2027, exhibiting at a CAGR of 3.3% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. 

The growing disposable incomes across the globe have resulted in an increased purchasing power of the consumers. As a result, parents will be able to afford expensive products for their babies, which has created a lucrative market for the manufacturers. Further, with a rise in the number of working women, especially in the developing regions, the demand for baby care products has amplified which, in turn, is propelling the sales of baby wipes. Moreover, the wide use of e-commerce, increasing awareness regarding health and hygiene among the consumers and improving standards of living are some of the other factors driving the market growth.

AHC manufactures the softest and mildest baby wipes by using a combination of premium quality ultra-soft grade nonwovens with nourishing, moisturizing and sustainable ingredients. Wet wipes from AHC are the must-have for any parenting situation, that is formulated to clean effectively, and help prevent diaper rash, whilst being gentle on the baby's sensitive skin.

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