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Freedonia forecasts US water usage to decline by 3.5% annually until 2028, despite population growth; decrease driven by increasing use of photovoltaic solar and wind power, stricter state water regulations and water-efficient appliances

Euromonitor: Gen Z brings challenges for businesses due to their polarized behaviors toward social activism, technology, spending; to target the cohort, brands should develop multichannel delivery approach, focus on video-centric social media, gaming apps

Median weekly earnings of the 119.2 million US full-time wage and salary workers were US$1,139 in Q1, up 3.5% from a year earlier; women had median weekly earnings of US$1,021, or 83.2% of the US$1,227 median for men: BLS

Eastern European beauty growth defies inflation, with consumers seen willing to splurge on prestige skin care, while color cosmetics, fragrance also rebound; region's consumer habits are defined by low prices and constant promotions: Euromonitor

Shiseido eyes burgeoning markets of India, Thailand and Vietnam to propel growth in skin care, interest in anti-aging among younger Asian consumers; it is also taking stronger 'glocal' branding approach through regional events, brand ambassadors

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