A comprehensive view of Millennials & Gen Z. This page highlights a small sample of our full coverage.
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Recent Articles

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Euromonitor: Gen Z brings challenges for businesses due to their polarized behaviors toward social activism, technology, spending; to target the cohort, brands should develop multichannel delivery approach, focus on video-centric social media, gaming apps
Published: April 17, 2024 by Euromonitor International Ltd.
Gen Z and Millennials are leading a movement towards healthy eating amidst the current cost-of-living crisis by scaling back on non-essentials, including streaming services, according to new research
Published: April 17, 2024 by PR Newswire
Northern British Columbia government discusses future of forestry at BC Council of Forest Industries event; officials advocate for revised narrative to attract younger talent, using AI to mitigate wildfire risks and collaboration with Indigenous groups
Published: April 17, 2024 by Vanderhoof Omineca Express (BC)
New Home Trends Institute survey debunks myths about Gen Z home ownership; Gen Z's disinterest in home ownership is due to affordability rather than preference shift, and Gen Z is also less likely to be homeowners than millennials at same stage of life
Published: April 15, 2024 by John Burns Research & Consulting
McKinsey: Millennials, Gen Z spend more on groceries versus other categories, treating them more like a luxury than a staple; survey finds both millennials and Gen Z plan to splurge most on groceries, while boomers and Gen X splurge most on restaurants
Published: April 09, 2024 by Jackson Progress-Argus

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