A comprehensive view of Millennials & Gen Z. This page highlights a small sample of our full coverage.
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Recent Articles

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Executive Perspective: US CBD customers show high rate of repeated use, evidence that the substance works for health claims such as pain and insomnia, says CEO of Stirling CBD; consumers aged 18-29 show highest rate of use at 40%, study shows

Tom's of Maine launches first incubator initiative to support the next generation of BIPOC leaders engaged in environmental solutions; Tom's of Maine Incubator's seven-month program will provide US$20,000 in funding and mentorship to five changemakers

Hershey India announces launch of new Hershey’s Kisses Hazelnut ‘n’ Cookies; product targets Millennials & Gen Z, whom company says are increasingly opting for unique ways of expressing affection towards their special ones, often with chocolate

Boom for niche fragrances in China linked to Gen Z trends in self-expression, local brands building presence through nostalgia marketing, collaborations; L'Oreal China among global firms taking note of growth, acquiring minority stakes in Chinese startups

Survey finds 61% of Americans prefer shopping at retailers that offer delivery over those that do not; results include 68% of Gen Z respondents, 75% of millennials, 49% of those aged 55 or older, 45% of those 65 or older: OnFleet, Harris Poll

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