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Recent Articles

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Evian to pilot deposit return program at Wimbledon in London on June 27-July 10; Return4Reward incentivizes attendees to recycle drink containers on-site, at specific points around Wimbledon Town itself by using QR, barcode scan for finals tickets drawing

Frito-Lay to be North American Regional Supporter for 2022 FIFA World Cup, taking place in Qatar Nov. 21-Dec. 18; deal makes it first-ever salty-snack brand collaboration in FIFA and FIFA World Cup history and spans Frito-Lay's savory snack selection

Little Caesars replaces Pizza Hut as official pizza sponsor of NFL; agreement will offer company a set of exclusive marketing rights designed to connect brand with the league, its events and fans, including a large presence at 2024 NFL Draft in Detroit

Sunday II Sunday launches products on SoulCycle's online store in new partnership that aims to simplify hair care for SoulCycle members; available products include brand's Signature Collection and essential oils

Trex Commercial fabricates series of architectural railing systems to enhance fan safety and engagement without disrupting visibility at University of Texas’ Moody Center; railings also contributed to elaborate arena's LEED Gold certification

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