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Recent Articles

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PepsiCo launches the Pepsi brand's first major visual identity change in 14 years across 120 countries; the brand's refreshed logo, featuring electric blue and black hues, featured in digital installations at iconic landmarks worldwide

German paper and pulp industry sees significant drop in production, sales due to post-corona slowdown, increased energy costs and digitalization trends; Die Papierindustrie reports production fell 14% in 2023 to 18.6 million tons:

TotalEnergies deploys Copilot for Microsoft 365, a generative artificial intelligence assistant, for employees; company aims to enable quick and efficient solutions for day-to-day problems as part of digital transformation

Executive Perspective: Mondelez is leaning on digital and AI technology to accelerate growth this year through channel expansion, revenue growth management, digital transformation and marketing, according to CFO Luca Zaramella

Estee Lauder balances brand building with performance marketing using multi-stage approach to measure marketing impact, says SVP of go-to-market analytics; it now spends 90% of its budget in digital channels, leveraging influencers, marketing mix modeling

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