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Recent Articles

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Maybelline New York partners with electronic music superstar Peggy Gou as global ambassador; Gou will front upcoming product campaigns, celebrate self-expression and creativity through makeup

Spectra produces curved rectangular packs for Ashleigh and Burwood's range of Lamp Fragrances; the bottles feature engraving of brand identity on one side, fill-level indicators on opposite side, 35% Prevented Ocean Plastic rPET, a child-resistant closure

Foregoing labels on packaging can help with processing used plastic, aluminum, glass containers for recycling, but branding issues are among challenges; alternatives to labels include laser-engraving, embossing, direct-to-object printing, shrink sleeves

Florida-based BurgerFi hamburger chain rebrands temporarily as ChickenFi to promote new grilled chicken sandwiches; new sandwiches feature antibiotic-free chicken, with lettuce, tomato, pickles, and honey mustard toppings

Asahi Beer collaborates with rock band 10-FEET to launch limited-edition Asahi Super Dry Smart Can on July 3; can features 10-FEET members' photos, SUPER DRY logo and branding for professional basketball league 3X3EXE Premier

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