A comprehensive view of Branding/Brand-Related Issues. This page highlights a small sample of our full coverage.
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Recent Articles

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Color Concepts rebrands as ColorBase reflecting its focus on reducing waste in printing industry by connecting players through intelligent platforms that enable smarter collaboration, material sourcing, color management solutions

PAC Global announces 2023 PAC Global award winners; Best of Show winners are P&G’s Ariel brand, Kellogg's with Navilens, Unilever’s Dove brand for packaging innovation, Simply The Goodz for brand marketing

Executive Perspective: PepsiCo Foods North America plans to maintain snack sales growth via ongoing flavor and format experimentation that includes cross-category multipacks and brand mashups, says Chief Growth Officer Parth Raval

Mativ names newly formed filtration business as Gessner; brand's portfolio now includes synthetic, glass filter media, nonwovens, nettings, tubes, films, engineered specialty paper for water treatment, automotive use, HVAC, industry, life sciences

Executive Perspective: Hain Celestial isn't ready to lower prices but is ready to re-invest in sustained brand-building efforts more in line with its peers, according to CEO Wendy Davidson

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