When it comes to sustainability claims on pack, UK shoppers want to brands to focus efforts around recyclability, reduced waste, less plastic; significant confusion remains about what different sustainability claims on packaging really mean: report

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July 21, 2023 (press release) –

This month, FH London’s climate and sustainability unit reveal whether today’s shopper is still prioritising sustainability as part of their purchasing decisions and what they want to hear from brands and businesses when it comes to sustainability claims on pack.

Despite today’s tough economic climate, encouragingly over half (55%) still feel that sustainability is important with 51% prepared to pay more for products with an environmental benefit. Consumers are also clear about where they want brands to focus their efforts, namely around recyclability, reduced waste and less plastic.

Yet there remains significant confusion about what different sustainability claims on packaging really mean, with businesses potentially missing out in winning over more environmentally conscious shoppers.

Read the full report here.

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